Although Lamar Dallas had already invested in Profile, they were still looking for more than utility savings. They were searching for a solution that could give them remote CONTROL of their billboard illumination and utilities, and also notify them when they had electrical issues. Further, they were seeking a smarter solution that could be upgraded as cellular technology required them to do so. SmartLinkTM was their solution!
OutdoorLink, Inc., manufacturer of the SmartLinkTM lighting controller, installed the SmartLinkTM 302 lighting controller on all 510 of the Lamar Dallas billboard locations. The SmartLinkTM 302 is a cellular, M2M lighting controller designed to remotely control and monitor billboard lighting. The modem card within the SmartLinkTM unit is upgradeable and can provide cellular service through AT&T, T-Mobile, and Verizon. The SmartLinkTM was designed specifically for the outdoor billboard industry by former outdoor billboard professionals with over 50 years of combined experience.
The SmartLinkTM allows Lamar to remotely turn their billboard lights on and off with different burn schedules, which allows them to save wasted kilowatts and only illuminate necessary lights at predetermined times. “Time Drift” is completely eliminated with SmartLink’sTM Automatic Network Time feature. Once utility power is restored, the SmartLink TM automatically receives the correct time. The daily sunset and sunrise change is calculated, as well as Daylight Savings twice a year, and accounted for at every location, eliminating more wasted utility and the need for manual time adjustment.
The SmartLinkTM will also monitor the billboard lights in real time and send email notifications when power is lost, power is restored, or a bulb burns out. In most cases, Lamar can quickly dispatch their electrician to fix the electrical issues within 48 hours. Proof of Performance reports are always available online which verify when the lights turned on, when the lights shut off, and if there were any electrical issues during this period of time. The entire illumination process is now transparent.
Additionally, the SmartLinkTM can easily integrate with Lamar’s charting system, which streamlines operations and automates the illumination schedule based on the contract start and end dates. Lamar no longer has to manually visit a location to turn off the lights when a contract expires.